Chapter 6 (Part-A); METHODS FOR EFFECTIVE SEO - Content

Part-A; METHODS FOR EFFECTIVE SEO 

(CONTENT)

In order to be listed in the search engines, your most important content should be in HTML text

format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued

by search engine spiders, despite advances in crawling technology. The easiest way to ensure that

the words and phrases you display to your visitors are visible to search engines is to place it in the

HTML text on the page. However, more advanced methods are available for those who demand

greater formatting or visual display styles

• Images in gif, jpg, or png format can be assigned “alt attributes” in HTML, providing search engines a text description of the visual content.
• Search boxes can be supplemented with navigation and crawlable links.
• Flash or Java plug-in contained content can be supplemented with text on the page.
• Video & audio content should have an accompanying transcript if the words and phrases used are meant to be indexed by the engines.