Part 2
Site Architecture
Once you have decided how you want to be found & what message you want your visitor to get from your site, next big task is how you present it. This come under site architecture. It may be defined as overall structure of your site and its linking with different pages internally.
Imagine yourself in a housing society where each building one after other is named numerically in a sequential order, with each floor & each flat following the same order. Now imagine another society were each flat is numbered independently, there are no building number or sequence what soever. were do you find it will be easier to locate a particular address. Similarly where crawler or bots crawled though your site, they prefer a clear structure which they can follow easily. Other factors to consider are;
Site Crawlability;
JavaScript or Flash can potentially hide links; making the pages those links lead to hidden from search engines. And both can potentially cause the actual words on pages to be hidden.
Each site is given a crawl budget, an approximate amount of time or pages a search engine will crawl each day, based on the relative trust and authority of a site. Larger sites may seek to improve their crawl efficiency to ensure that the ‘right’ pages are being crawled more often. The use of robots.txt, internal link structures and specifically telling search engines not to crawl pages with certain URL parameters can all improve crawl efficiency.
In addition, it’s good practice to use sitemaps, both HTML and XML, to make it easy for search engines to crawl your site.
Read More on SEO - Site Crawlability
Duplication / CANONICALIZATION;
Search engine might find page after page after page of what looks like virtually the same content, making it more difficult for it to figure out which of those many pages it should return for a given search.
It gets even worse if people are actively linking to different versions of the same page. Those links, an indicator of trust and authority, are suddenly split between those versions. The result is a distorted (and lower) perception of the true value users have assigned that page.
There are many ways duplicate versions of a page can creep into existence. A site may have www and non-www versions of the site instead of redirecting one to the other. An e-commerce site may allow search engines to index their paginated pages. But no one is search for “page 9 red dresses”. Or filtering parameters might be appended to a URL, making it look (to a search engine) like a different page.
Proper implementation of 301 redirects, the use of rel=canonical tags, managing URL parameters and effective pagination strategies can all help ensure you’re running a tight ship.
Read More on SEO - Duplicate Content
Mobile Friendly;
So get your site mobile friendly. You’ll increase your chance of success with search rankings as making your mobile visitors happy. In addition, if you have an app, consider making use of app indexing and linking, which both search engines offer.
Read More on SEO - Mobile site & App Indexing
Site Speed;
Google wants to make the web a faster place and has declared that speedy sites get a small ranking advantage over slower sites. Speed can reinforce other factors and may actually improve others.
Speed up your site! Search engines and humans will both appreciate it.
Read More on SEO - Site Speed
Descriptive URLs;
Having the words you want to be found for within your domain name or page URLs can help your ranking prospects. It’s not a major factor but if it makes sense to have descriptive words in your URLs, do so.
Read More on Domain Name & URLs
HTTPS / Secure Site;
Google would like to see the entire web running HTTPS servers, in order to provide better security to web surfers. To help make this happen, it rewards sites that use HTTPS with a small ranking boost.
As with the site speed boost, this is just one of many factors Google uses when deciding if a web page should rank well. It alone doesn’t guarantee getting into the top results.
Read More on SEO - Secure Sites.
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